Users will soon have a updated setting that permits them to cut down on the amount of artificial intelligence-produced videos appearing in their streams. This move comes as the company revealed that it now features more than 1 billion AI-generated clips.
Testing and Rollout
The update is in a pilot phase over the next few weeks before a global launch. This development comes amid a increase in content created by AI, fueled by emerging AI video creators.
The Broader AI Trend
Studies have shown that approximately a tenth of the fastest-growing content creators on a competing service exclusively feature AI-generated videos. A considerable share of this output is considered low-quality AI content, a term for poor-quality, mass-produced content that is frequently illogical or bizarre.
“We know from our community that a lot of users appreciate content produced via AI tools, including AI artwork to science explainers, and we intend to give people the ability to see more or less of that, according to their own preferences,” stated a spokesperson.
Volume and Proportions
The service announced that there are presently over a billion videos on its app labeled as made with AI. In total, in excess of 100 million media items are submitted to the platform each day, making AI content a limited part of its overall inventory.
Customizing Your Feed
Users will be able to limit or boost the level of artificial media they watch by accessing the topic control option in the application and selecting “AI-generated content”. Further subjects that are already be controlled under the filter cover politics, clothing, aesthetics, and movement.
Platform Guidelines
TikTok’s rules oblige content makers to tag lifelike AI-generated content, and it prohibits dangerous fake videos of public figures or crisis events. Any believable artificial content that is unmarked can be taken down under its user guidelines.
In addition, the platform will from now on apply an artificially created watermark to content made using its built-in AI features, or flagged by an cross-platform project for identifying AI-generated material. This measure is aimed to deter users from seeking to evade the labeling process.
Responsible AI Funding
The company is also establishing a $2m awareness program for specialists and institutions to create informative material about responsible artificial intelligence. This initiative will benefit non-profit groups dedicated to teaching computer science.
Content Safety Approach
The video-sharing app has justified its content review process, amid debate over intentions to lay off a large number of review team members in the United Kingdom. The company is set to cut hundreds of positions in its user protection team in the UK capital, with labor groups and online safety experts expressing worry that humans are being replaced by automated systems.
A company official stated that human moderation would still have a role, but AI can safeguard staff by eliminating the most distressing content before it gets reviewed by staff. TikTok reported a significant reduction in disturbing and violent content handled by content reviewers over the last 12 months due to the use of its automated systems.
We believe it is crucial to integrate humans and technology to ensure user safety,” the official commented. “We’ll have staff as involved in the system, but we also think it’s highly necessary to reduce exposure to dangerous material as swiftly, which is where a lot of the machine support is proving valuable process content quickly.”
